The QLD Transport Authority was (or still is?) running one of those safety awareness campaigns, with the slogan "Rest or R.I.P.", complete with huge billboard ads showing a white pillow and said slogan.
(see pg. 5 of this flyer for an idea of how that looks).
Driving up to Ikea and rob's place yesterday, I went past the driver training centre at Mt. Cotton, which sports such a huge billboard ad.
It also has a neighbour/vis-a-vis, which is announced on the road signs around the place in the same size as the training centre: the neighbour is a crematorium. Driver training turn left, Crematorium turn right. Easy, but don't you forget it!
I wonder which institution was there first, and who decided to show that particular ad facing the road and the crematorium.
Apropos billboards and coppers: